Abstract
Supply Chain Management constitutes a major thrust of operations management in organizations. Over a period of time, Supply Chain Management has attracted wide attention of the theorists and thinkers world over. Every effort is made to enhance the effectiveness …
ORBIT-BIZ-DICTUM
THE IMPACT OF CONTROVERSY OF “NESTLE’S MAGGI” ON CONSUMERS AND THE COMPANY
Abstract
As consumers, we play a vital role in the health of the economy local, national or international. The decisions we make concerning our consumption affect the demand. Maggi is an international brand of seasonings, instant soups and noodles owned …
A STUDY OF BEHAVIOUR OF CONSUMER TOWARDS ONLINE SHOPPING
ABSTRACT
Electronic commerce, commonly known as e-commerce, refers to the buying and selling of products or services over electronic systems such as the internet and other computer networks. Internet is the rapidest growing media during the past decade. Especially, online …
CONSUMER PREFERENCE TOWARDS MAJOR MOBILE OPERATING SYSTEMS
ABSTRACT
Today mobile devices with a proper OS are called smartphones and users have a wide choice of applications, such as games, productivity apps, communication or social media apps, digital maps, etc. Over the years we have seen the emergence …
ATTITUDES AND BEHAVIOR IN EVERYDAY FINANCE: EVIDENCE FROM CHANDIGARH
Abstract
In an increasingly competitive marketplace, financial institutions need to emphasize customer relationships and the retention of existing customers that require an in-depth understanding of their attitudes and behaviors (Harrison and Ansell, 2002). Market segmentation relies, in the financial industry, …
EMPLOYEE ENGAGEMENT: A COMPARATIVE STUDY OF THE SELECT PUBLIC AND PRIVATE BANKS
Abstract
The paper explores and examines the extent of difference in Job Engagement, Organization Engagement and employee Engagement of employees working in the select public and private banks in India. A total of 178 junior and middle level managers working …
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